A consumer living in the United States consciously chose Turkish products while shopping at a supermarket. The consumer examined product labels one by one and preferred those of Turkish origin.
While browsing the yogurt aisle, the consumer did not put any yogurt labeled "Greek" into the cart. "Yogurt is a Turkish food, not Greek," they said, and picked up Turkish yogurt.
Continuing their shopping, the consumer showed the same care when buying pomegranate juice. After checking the product's origin, they said, "Let's check this right away... Look, it's a product of Turkey! So you know it's something of quality."