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Gawkowski accuses Meta of profiting from deepfake ads in Poland
Polish Digital Affairs Minister Krzysztof Gawkowski accused Meta of profiting from fake AI-generated advertisements and content created using stolen identities. Rafal Brzoska’s temporarily suspended Instagram account was restored, while Poland is preparing new regulations to hold digital platforms responsible for user safety.
The temporary suspension of the Instagram account belonging to Polish billionaire and InPost founder Rafal Brzoska intensified the debate over Meta’s policies on fake advertisements. Brzoska had criticized a fake Facebook advertisement that used his image.
The advertisement featured an AI-generated image of Brzoska with his hands cuffed and surrounded by police officers. His account was later restored.
Polish Digital Affairs Minister Krzysztof Gawkowski accused Meta, the owner of Facebook and Instagram, of profiting from fake AI-generated advertisements and content created using stolen identities. Gawkowski said the company left responsibility to anonymous advertisers.
Gawkowski points to the savings of millions of Poles
The minister said the issue was not limited to the interests of a single businessperson. Gawkowski said millions of Poles could lose their savings because of fake advertisements, deepfake content and fraudulent investments.
Gawkowski said Meta had the technology and resources to prevent such content from being published, and announced that Poland wanted to hold major online platforms responsible for user safety.
Legal action against Meta has been launched before
Brzoska’s wife, Omenaa Mensah, previously took legal action against Meta over fake advertisements using her name and images to promote nonexistent investment plans.
Following Brzoska’s complaint, Poland’s data protection authority ordered the temporary suspension in 2024 of advertisements using his personal data. A Polish court also ruled in Brzoska’s favor this year in his ongoing liability dispute with Meta.
Gawkowski said his ministry was preparing a new law to implement the European Union’s rules for digital platforms. Meta did not immediately issue a public response to Gawkowski’s accusations.
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