Amazon Prime Video has secured exclusive global rights to stream the Emmy Awards under a six-year deal, ending the ceremony’s run on traditional U.S. broadcast television, the BBC reported.
Starting in 2027, the agreement replaces the rotation of the gala among the major networks ABC, CBS, Fox and NBC. The ceremony will instead stream live and free worldwide each September, with no Prime Video subscription required. Financial terms were not disclosed.
“Unprecedented global reach”
Cris Abrego, chair of the Television Academy, said the deal gives the ceremony “unprecedented global reach,” allowing audiences in more than 200 countries to watch live. “Television has never been more global, and the Emmys should be a celebration that the world can share,” he said in a statement issued by Amazon.
Mike Hopkins, head of Prime Video and Amazon MGM Studios, said the platform was honored to serve as the “global home” for the ceremony.
Awards shows move online
The deal gives Prime Video its first marquee entertainment broadcast after building its live profile on sports such as the NFL’s Thursday Night Football, the NBA and the UEFA Champions League. It also comes as the Oscars prepare to move to YouTube globally from 2029.
First held in 1949, the Emmys honor achievements in television acting, writing and production. The move ends a rotation among broadcast networks that has been in place since 1955.
