Martha Stewart has apologized for dressing up as a homeless person for Halloween, a day after the costume set off a storm of criticism online and an initial explanation that did little to calm it.
The 85-year-old lifestyle mogul posted a photo of herself in ripped jeans and a worn button-down shirt, holding a cardboard sign that read "I AM HUNGRY. HELP ME!!" The image was part of an Instagram carousel promoting her candles sold on QVC. She deleted the post after critics flooded the comments, but screenshots kept circulating on social media.

From 'awareness' to apology
In her first response, given to Page Six, Stewart said she was "distressed" that the costume, "which was intended to bring more awareness to the very serious subject of homelessness," had offended people. She called homelessness "one of America's greatest challenges" and said she had long supported charities working on the issue.
That explanation drew even more ridicule, with critics calling it condescending. Hours later, Stewart posted a handwritten-style note to her Instagram grid: "It's hard to admit when you've really screwed up. My earlier statement didn't go far enough. I know many people are suffering economically. Wearing a costume like I did was insensitive and not funny. I am very sorry."
'Out of touch'
Many users said a woman of Stewart's wealth should have known better. One widely shared post on X noted that she is worth hundreds of millions of dollars and owns several large homes. Others defended her, arguing that Halloween costumes are meant in fun and that the reaction was overblown.
The episode comes as rising living costs keep homelessness in the spotlight across the United States, where federal counts have reached record highs in recent years.
Photos: Getty Images via Fox News; social media